BY TIM PENNINGTON, EDITOR-IN-CHIEF POWDER COAT
What started as a side hustle for Rob Broker has become a quest for quality and craftsmanship in powder coatings.
Rob and Tammy Broker operate Adrenaline Customs in Minneapolis, Minnesota.
The owner of Adrenaline Customs in Minneapolis, Minnesota, Broker has grown the business from a start-up in a garage in 2007 to a full-service coating operation in a 10,000-square-foot space with in-house sandblasting and a 5-stage wash system. He has brought on his wife, Tammy, to help manage business operations and oversee HR, but Broker now says he is at a pivotal point most small coaters face: go big or go home. His penchant for delivering high-performance powder coating, sandblasting, and patina finishes for the industrial, commercial, and powersports markets has forced him to decide which way he wants his business to go to grow the company in the coming years. “We are going through the growth period that all business owners go through, which is unloading responsibility onto somebody else,” Broker says. “I’m busting my ass every day for 10 hours a day, and I can’t do this forever. We’re going to implement more people, and that’s going to be our biggest challenge in the next three or four years; bring in quality employees who care, and find somebody who wants to stick around that will want to run the show.”
What started as a side hustle for Rob Broker has become a quest for quality and craftsmanship in powder coatings.
Rob and Tammy Broker operate Adrenaline Customs in Minneapolis, Minnesota.The owner of Adrenaline Customs in Minneapolis, Minnesota, Broker has grown the business from a start-up in a garage in 2007 to a full-service coating operation in a 10,000-square-foot space with in-house sandblasting and a 5-stage wash system. He has brought on his wife, Tammy, to help manage business operations and oversee HR, but Broker now says he is at a pivotal point most small coaters face: go big or go home. His penchant for delivering high-performance powder coating, sandblasting, and patina finishes for the industrial, commercial, and powersports markets has forced him to decide which way he wants his business to go to grow the company in the coming years. “We are going through the growth period that all business owners go through, which is unloading responsibility onto somebody else,” Broker says. “I’m busting my ass every day for 10 hours a day, and I can’t do this forever. We’re going to implement more people, and that’s going to be our biggest challenge in the next three or four years; bring in quality employees who care, and find somebody who wants to stick around that will want to run the show.”